Study the difference between Email Design and Web Design

One of the powerful tools to engage audience is Email. Yet designing, building, and constructing the perfect campaign is tricky, even downright frustrating therefore why not hire Digital Marketing in Singapore that will help you in running the campaign successfully and reduce your stress. Both the web and email uses HTML and CSS technologies, but there is major difference between the two being used at different areas of usage.

Understand the current email-client landscape as well as distinctions between email and web design that will help in creating more extraordinary experiences for your customer or for your own brand. Unlike web where just few browsers handle the traffic email is highly fragmented and has no standards but literally hundreds of email clients. The fact is similar to Wild West crazy at times and still a lot fun to work with. 

On the other hand most email clients support responsive design and hire WebDesign Company in Singapore who is dealing in such friendly technology. Following are the tips that are right now to give your email design a boost. 

1.     Optimize Hidden Pre-header Text: The core elements are recognized by any people that are from, name and subject. Preview text is taken as an advantage is directly from the actual text in eth email and it often goes unnoticed and un-optimized and ignoring this text can be risky for your brand, company.

2.     Create Fluid to fixed Table Structure: building right foundation for email is the key to make sure it appears great on both mobile and desktop screens. Fluid-to-fixed structure out is the best you lay out for your clients. 

3.     Utilize Styling of Image: Many users still view email with images off, something that some inboxes do automatically. It is necessary to treat images off as separate view that needs to be optimized. If you don’t set the emails as one image and when customer view it with images off, ALT text will be revealed creating less ideal experience.

4.     Employ Bullet proof Buttons: Good number of approaches to create bulletproof or clickable buttons, padding and border based approach work best.

5.     Progressives Enhancement: Myth among email designers that states you can’t do anything cool in HTML email. But a live Twitter feed is a great example for CSS animation.